Planning and creation relevant, engaging content to support Inbound and all types of Marketing activities.
“Content Marketing is the only marketing thats left!” says Seth Godin, Marketing Professor and Author of numerous books about Marketing and change. Your audience and potential customers are faced with a plethora of marketing messages every day. So how do you differentiate? Content Marketing is the path to gain attention and trust from your audience with relevant, maybe even entertaining content. Without selling!
ATTRACTIVE AND RELEVANT CONTENT
Attract visitors through high-quality, relevant content offers that address their needs at every stage of their buyers cycle. Content is the core of every successful Inbound Marketing strategy and a real differentiator to your competition.
VARIOUS CONTENT TYPES AND FORMATS
Blog posts, eBooks, Infographics, Videos, Webinars, Case studies, Newsletters, Whitepapers and slide decks are some examples of content that resonate with your audience.
CONTENT THAT CONVERTS
High quality content offers that are produced to the needs of your buyer personas and attract their interest at the right time will result in higher conversion rates. This will give you the opportunity to qualify leads and result in a shorter sales cycle.
INTERNAL WRITING, FREELANCE COPYWRITERS AND OUTSOURCE WRITING
There are three common options to get content produced in your company – at least in written format. Either employees write the content, hiring freelancers to produce them or hiring agencies and outsource the process. No matter which way is your preferred one, the subject matter and expertise should be in your company.